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20 Best Marketing Automation Software for Small Business: 2024 Comparison of Leading Solutions

We have updated this article with recent data on the following marketing automation solutions to help you make a smart purchase decision this 2024.

Are you one of the 63% of marketers who say their top challenge is generating traffic and leads? If so, then you already know how taxing the process can be. You’ll need to find ways to draw people towards your site, regularly generate content that piques their interest, be active on social media, and create innovative tactics to engage new leads. With a limited budget and small staff at your disposal, where will you find the time to do all of that while you manage your business daily?

While traditional strategies may work, it might not be enough to meet the demands of the modern market. Times are changing, and so should your approach. Luckily, there are plenty of marketing automation software providers to choose from. This way, you can boost the way you sell your brand by accessing lead management tools, email and content marketing solutions, as well as social media management options.

small business marketing automation tools

How Do You Choose a Marketing Automation Platform?

There are plenty of benefits to be had when you utilize marketing programs; you can improve message targeting, get better leads, and increase conversion. A study by HigherLogic found that most businesses use marketing automation mainly to leverage the technology with their primary business goals. These basic goals include enhancing their overall business efficiency, advance event turnouts, and increase membership.

Source: HigherLogic.com

Before you invest in a software solution, however, it is best to find out what makes a good marketing automation program. Surely, there are many factors to consider during the browsing process, but among the most qualities you should look for are:

  1. Robust Features. In choosing a marketing automation platform, you must take a good look at the features included in the system. Don’t settle for software solutions with flashy tools that fall short of your expectations. Instead, find a program that will provide you with expertly engineered features ]you will surely use.
  2. In-Depth Analytics. Evaluation is an important aspect of any marketing campaign, but the process of collecting and organizing data for the task can be overwhelming. This is why it’s important to choose marketing automation solutions that have built-in analytics tools. With these, you can get complete insights on your marketing campaigns effortlessly.
  3. Seamless Integrations. Flexibility is key when it comes to marketing. So, it is best to choose a platform that can seamlessly integrate with software solutions you are currently using or applications you are thinking about using in the future. This way, you minimize the disruption to your business operations and avoid having to implement a new software each time your company’s needs change.
  4. Mobile Optimization. Being able to control your marketing campaign whenever and wherever you may be is a nice edge to have. To do this, be sure to pick mobile-ready platforms that will allow you to manage campaigns, collaborate with your team, check your progress, and engage your leads on-the-go.

Having tackled what you should look for in a program, we can now move on to discussing our 20 best marketing automation software solutions for small businesses. If you’d like a more in-depth discussion on what these software solutions can do, you may read about the benefits of marketing automation software here . But, if you’re ready to check out our marketing automation software 2024 comparisons, then keep reading this article.

20 Best Marketing Automation Software
for Small Business in 2024

1. Freshworks CRM

Freshworks CRM dashboard

Formerly known as Freshsales, Freshworks CRM is a software solution that gives small businesses access to sophisticated marketing automation tools through an AI-powered platform. It offers features that are built to streamline  tedious marketing tasks, as well as help marketing teams broaden their audience reach, attract more prospects, find qualified leads, and drive more sales. Some of its main features include email marketing, marketing automation, contact management, customer segmentation, and in-depth marketing analytics.

Freshworks CRM comes with Freddy AI, a proactive smart assistant capable of delivering predictive analysis and actionable insights that you can utilize to improve your marketing strategies. Freshworks CRM also helps you manage leads by allowing you to build lead nurturing workflows. This lets you keep track of lead activities and behavior, enabling you to qualify and interact with them until they are ready for conversion. Finally, Freshworks CRM provides an advanced analytics report that lets you assess the effectiveness of your marketing strategy.

As for its pricing plans, Freshworks CRM has a free startup plan, which offers contact management, standard in-app communication tools, and support team access. Its paid plans start at $29/month for every user, billed annually.

Why Choose Freshworks CRM?

  1. An all-in-one, AI-powered marketing solution. Freshworks CRM powers your marketing lifecycle by providing you with a rich set of features for your sales and marketing processes. It has powerful and intuitive automation tools that help you streamline manual and time-consuming tasks, allowing your team to focus on more productive activities. Freshworks CRM comes with a built-in smart assistant, Freddy AI, that gives you a deeper insight into your customer’s behavior and helps determine the best strategy to keep your audience and customers engaged.
  2. Contact management. Freshworks CRM offers smart contact management features to help you manage your contact lists in one centralized location.  The software also lets you segment your contacts on a granular level and improve customer engagement.
  3. Advanced targeting for email campaigns. With Freshworks CRM, you can easily build highly targeted email campaigns. This ensures that your emails will reach your target customers, helping you turn prospects into paying customers.

Detailed Freshworks CRM Review

2. HubSpot Marketing

HubSpot Marketing Dashboard

HubSpot Marketing is a top-of-the-line inbound marketing software that focuses on growing traffic and increasing lead conversions. With robust tools for blogging, emailing, SEO, marketing automation, lead management, and analytics, this platform can give you the things you need to launch effective campaigns. The system also integrates with multiple CMSs, email service providers, eCommerce tools, and social networks. The vendor offers a great free trial plan for those who’d like to try out the key features of the product first.

For subscriptions, the platform is available in four monthly plans that are priced according to the number of features you will be needing for your operations. For small businesses and startups, you may opt for their Free Plan, their Starter package that costs $50. For larger businesses, check out their Basic plan, Pro Plan, and Enterprise plan priced at $200, $800, and $2400 respectively. However, these have required onboarding fees that range from $600 to $5000.

HubSpot Marketing

HubSpot Marketing

Try out HubSpot Marketing with their free trial

Why Choose HubSpot Marketing?

  1. All-in-One Marketing System. As mentioned earlier, HubSpot marketing has all the necessary marketing automation features you need to launch your campaign. It lets you generate more traffic, convert leads, and track your marketing funnel without having to spend on other software to back it up. You may, however, choose from their available integrations to further enhance its performance.
  2. Personalization Capabilities. Every business works differently, and it can be difficult to modify your operations to suit a certain platform. To help you save time and money on retraining, HubSpot Marketing allows you to personalize your workflow and prepare your content and marketing strategies however you wish.
  3. Reliable Analytics. As a business owner, you understand how costly wrong decisions can be. With HubSpot Marketing’s analytics tools, you no longer have to worry about making incorrect calculations. This allows you to get accurate, real-time reports that you may refer to whenever you need to make changes to your campaign.

Detailed HubSpot Marketing Review

3. Constant Contact

Constant Contact dashboard

Constant Contact is an all-in-one marketing software built for freelancers, start-ups, and medium-sized companies. It offers a plethora of features such as social media ads and email marketing automation to help you improve your marketing campaigns. It is also equipped with reports and tracking tools to help you track your marketing campaign’s results and see the aspects that need improvement.

Constant Contact offers two monthly pricing plans: Email and Email Plus. The latter costs $45/month while the email plan is $20/month. It is important to note that the pricing is based on the number of contacts.

Why Choose Constant Contact?

  1. Mobile-Optimized Email Templates. Constant Contact’s email templates are mobile-optimized so you can be sure that your content can be easily accessed and read by your target audience using mobile devices.
  2. Email Integrations. You can sync the platform with the applications you are already using. Constant Contact integrates with WordPress, Outlook, Shopify, Eventbrite, Salesforce, Intuit QuickBooks, Gmail, BigCommerce and Facebook.
  3. Reports and Tracking Tools. Ensure that your marketing tools are working with Constant Contact’s reports and tracking features. You’ll know who is opening, clicking, and sharing the emails you send and make improvements in no time.

Detailed Constant Contact Review

4. Omnisend

omnisend dashboard

Omnisend is perfect for small businesses that want to boost their eCommerce sales. It includes powerful features specifically developed for small teams to create marketing campaigns for large audiences. It unifies various communication channels in one platform, so you do not have to switch between different apps just to reach your customers. You can send messages through email, SMS, social media, and more.

Additionally, you can send personalized emails by creating various customer segments. You can create workflows for potential customers or repeat buyers. Through segments, you can developer relevant messages that will bring your customers closer to you. Help your customers find the right product while boosting your revenue.

Why Choose Omnisend?

  1. Develop Personalized Email. Omnisend includes an easy-to-use content editor that you can use for all your campaigns such as newsletters, welcome email, and even automated messages. If you do not want to start from scratch, you can use one of the pre-made templates and customize them according to your brand.
  2. Automate Your Marketing Campaign. You can develop automated workflows to deliver your powerful messages at the right time. Create smart triggers so you can send the right emails to your customers based on their journey.
  3. Combine Several Channels in One Workflow. Aside from emails, you can take advantage of social media, SMS, and even push notifications to enhance your customer engagement. Combine these communication channels in one workflow to send targeted messages at the right time. You can update your customers through Facebook Messenger, remind them through SMS, or reach them through their browser’s notifications.

Detailed Omnisend Review

5. Pardot

Pardot dashboard

Pardot is a marketing automation and lead management platform created by Salesforce for B2B companies. Cloud-hosted and accessible on desktop and mobile devices, this software combines the power of multiple features in one interface. Among the tools included in Pardot are email marketing, lead nurturing, and sales intelligence. To start incorporating Pardot in your business operations, you may choose from their three annual payment plans that cost from $1000 to $3000 per month.

Why Choose Pardot?

  1. Smart Lead Generation. Make sure your pipeline always has high-quality leads to process. With Pardot, you can efficiently generate more leads through smart email marketing and social media marketing. On top of that, the software can also help you create engaging landing pages and forms.
  2. Insightful Reporting. Get a better grasp of what aspects of your marketing campaign are working and what are not through insightful ROI reporting. With this feature, you can optimize your operations based on data collected straight from your customers and leads.
  3. Superior Lead Management. Reach customers at the right time by using their lead management tool. Using Pardot, you can send emails based on triggers such as time, interactions, and other custom parameters. You may also re-engage dormant leads, identify the hottest leads before your competitors get to them, and create dynamic lead category lists for better targeting.

Detailed Pardot Review

6. Marketo

Marketo dashboard

Marketo is a flexible marketing automation platform trusted by over 2300 customers across the globe. Accessible on both desktop and mobile devices, the software provides a variety of features for B2B marketing, lead management, email campaigns, budgeting, and ROI optimization. The platform also allows for real-time personalization, so you may engage your target market proactively and effectively. As for pricing, Marketo is only available on a by-quote basis, so be sure to get in touch with their representative.

Detailed Adobe Marketo Engage Review

Why Choose Marketo?

  1. Easy-to-Use Interface. With its drag-and-drop interface, Marketo is easy to use. You can create landing pages and publish your content without having to deal with the technical aspects of web development. This makes it a good option for users with no IT background.
  2. Simplified Social Engagement. Social marketing in the modern age is one of the difficult things to keep up with. Through Marketo’s simplified social engagement features, you can share, promote, and engage both new and existing clientele quickly and conveniently.
  3. Integrates With Leading CRM Platforms. Collaboration between your marketing and sales team is crucial to the success of a campaign. Luckily, Marketo seamlessly integrates with leading CRM platforms such as Salesforce and Microsoft Dynamics.

7. Marketing Creatio

marketing creatio dashboard

Marketing Creatio is one of the leading cloud-hosted programs for holistic multi-channel marketing. A module inclusive in the Creatio CRM bundle, this platform allows users to optimize both front-office and back-office tasks with ease. Equipped with lead generation tools, communication features, and content creation solutions, the software can also be integrated with AI to boost user adoption. Marketing Creatio offers quote-based and annual enterprise pricing according to the number of contacts and users who will be enrolled in the system.

Detailed Marketing Creatio Review

Why choose Marketing Creatio?

  1. User-Friendly Platform. Having a low-code platform, Marketing Creatio is an ideal option for users who are not particularly tech-savvy. It lets you reap all the benefits of marketing automation without having to deal with complicated technological processes.
  2. Advanced Lead Nurturing. This platform utilizes out-of-the-box processes for lead management, demand generation, and client retention. This way, you can focus only on sales-ready leads and maximize the time you use for your campaign.
  3. Tracks Customer Preferences. Marketing Creatio allows you to provide a more personable marketing approach by keeping track of your customers’ preferences. Upon recording the evolution of the interests of your clients, it will then match them with the appropriate products and services.

8. EngageBay

Engagebay dashboard
Considered to be one of the more popular free automation software for SMBs, EngageBay provides an all-in-one CRM platform for users that enables them to automate specific business operations such as marketing, sales, live chat, and email marketing. Users can program automated responses to customers who interact with their live chat; users can then use the information to generate possible leads. These functions are also integrated on a single CRM interface which allows users to be on top of key business processes.

It offers an extensive CRM suite full of features that are extremely useful for SMBs. Their automation feature covers contact and email marketing management as well as live chat and social media engagement. Should you want to investigate the platform firsthand, you can easily do so when you can sign up for EngageBay free trial.

EngageBay

EngageBay

Try out EngageBay with their free trial

Why Choose EngageBay?

  1. Integrated Systems all in a Single Platform. Having a comprehensive CRM suite fit in an intuitive dashboard is essential for managers since it lets them have a convenient tool to check on various areas in their processes at once. From here, they can spot which area needs attention, such as customer queries, and act on it accordingly.
  2. Substantial Features for Free Trial. EngageBay’s free trial offers extensive CRM solutions that SMBs can use depending on their needs compared to other premier CRM software that have similar suites. This affordability makes EngageBay one of the popular CRM solutions in the market.
  3. Intuitive Interface and CRM Controls. EngageBay’s CRM tools and platform are easy to understand and operate which allows for almost seamless integration with existing business processes. Users don’t need to be extensively knowledgeable of sales and marketing platforms to control EngageBay’s interface.

Detailed EngageBay Review

9. Salesforce Marketing Cloud

Engagebay dashboard

With a large user base and international clientele, Salesforce Marketing Cloud is a digital marketing solution with many powerful tools for tracking and customizing customer journeys. It operates across multiple channels of consumer interaction, enabling you to measure how they react to your marketing campaigns and touch points.

The platform provides you with A 360-degree view of every customer and all aspects of the customer journey. You can use its AI-driven analytics to get new and deeper insights into your business and customers.

Why Choose Salesforce Marketing Cloud?

  1. Ease of Customer Journey Building. Marketing automation tools help you to automatically build customer journeys in email, mobile devices, advertising, the web, and IoT (internet of things) channels to provide all customers with a great journey across multiple channels including marketing, sales, and service.
  2. AI-powered Customer Personalization. Salesforce’s AI named “Einstein” makes customer-centric personalization easy by harnessing machine learning algorithms to pair customer profiles with their preferences in products and content. Predictive capabilities allows for better customer engagement through accurate preference matching.
  3. Powerful Analytics. Analytics allows you to track and measure campaign performance and customer journeys accurately and discover new things about your customers and business. Reporting tools and dashboards are simple and easy to understand. You can take advantage of its powerful predictive analytics to help you make better data-driven strategic decisions.

10. ActiveCampaign

ActiveCampaign dashboard

ActiveCampaign is a business marketing application designed for small companies. Used by over 100,000 people globally, this all-in-one software has all the tools you need to boost your business from marketing automation and sales CRM to smart emailing and data analysis. Should you encounter problems with their system, they also offer in-depth training and customer support. ActiveCampaign is available in four pricing plans ranging from $15 monthly to $279 monthly. They also offer yearly subscription options for your convenience.

Detailed ActiveCampaign Review

Why Choose ActiveCampaign?

  1. Unlimited Lead Scoring. Are you looking for a software that can easily adapt to the needs of your growing business? ActiveCampaign supports an unlimited number of lead scores, so you can easily accommodate all your leads without having to upgrade the program. On top of that, the system lets you organize your leads according to your priorities or even automatically distribute them to your sales team.
  2. Quality Emailing Tool. Sending emails to the right people at the right time may be one of the most challenging and time-consuming aspects of digital marketing. Fortunately, ActiveCampaign has an email management tool that allows you to create personalized and strategically scheduled emails. Additionally, it can support live ecommerce data and videos to create more engaging content for your clients and leads.
  3. Over 150 Supported Integrations. ActiveCampaign can be integrated with a large number of third-party applications. Whether you want to reinforce your platform with accounting, CMS, analytics, sales, customer support, or other auxiliary tools, they have you covered.

11. iContact Pro

iContact Pro dashboard

iContact Pro is a marketing campaign management suite built for small startups to medium-sized companies. It offers simple yet email marketing, segmentation, social posting, and workflow automation features that let you cut through the digital noise. Mobile-ready, it is also equipped with reporting and lead scoring tools for data analysis. To purchase iContact Pro, you may opt for their monthly billing plan or annual prepay that are priced according to the number of subscribers. You may also choose their Premier plan which is available by-quote.

Detailed iContact Pro Review

Why Choose iContact Pro?

  1. High-End Email Marketing. Catching the attention of your leads doesn’t have to be too complicated. Using the advanced email marketing tools of iContact Pro, you can leverage what you already know about your customers to boost your campaigns. It even allows you to segment contacts and nurture them with timely and relevant emails.
  2. Individualized Workflows. Target your audience with the right content at the right time using iContact Pro’s configurable workflows. No matter what your process may be and no matter how you categorize your leads, this feature can accelerate your operations with minimal disruptions.
  3. Social Media Monitoring. iContact Pro lets you post content on different social channels. On top of that, it allows you to join in real-time conversations and trends so that you can be more proactive in engaging your market.

12. Wishpond

Wishpond dashboard

Wishpond is an application specializing in boosting online marketing campaigns. Offering features for marketing automation, social posting, website popups, lead management, API access, and custom CSS, it also supports several CRM integrations. Wishpond offers three monthly payment plans: Basic, Pro, and Growth costing $45, $78, and $129 respectively. For yearly payments, they offer 36% off your subscription. The vendor offers a great free trial plan that lets you try out all key features first.

Detailed Wishpond Review

Why Choose Wishpond?

  1. Wide Selection of Contest Tools. Updating your social media accounts regularly may not always be enough to keep your target audience interested. To reinforce your social marketing tactics, Wishpond has various contest tools that let you host sweepstakes, polls, hashtag contests, and more.
  2. Intuitive Landing Page Editor. Maximize lead generation by creating interesting landing pages. Offering an intuitive landing page editor, Wishpond lets you make mobile-ready sites that you may publish anywhere. It is also equipped with real-time analytics to help you monitor your site’s progress.
  3. Great Lead Segmentation. Getting insight into your leads shouldn’t be a hassle. With Wishpond’s lead segmentation, scoring, and analytics, you can determine which prospective clients you should be focusing on as well as measure your progress as accurately as possible.

13. LeadSquared Marketing Automation

LeadSquared Marketing Automation dashboard

LeadSquared Marketing Automation is a cloud-based platform catering to the marketing needs of different business sizes. It aims to streamline marketing campaigns using best-in-class tools for automation, analytics, lead management, website tracking, and list segmentation. Accessible on Windows, Linux, Mac, and mobile devices, LeadSquared Marketing Automation may cost from $200 per month to $1800 per month depending on the number of contacts you process.

Detailed LeadSquared Marketing Automation Review

Why Choose LeadSquared Marketing Automation?

  1. Drip Marketing Tools. Are you building your brand or launching a new product? This platform offers tools that let you get leads down your sales funnel quicker by utilizing email marketing and drip marketing. It even lets you check the engagement at each step, so you may plan your succeeding marketing moves more efficiently.
  2. Email Analytics. Ensure that you are creating emails that make an impact with LeadSquared Marketing Automation. It tracks emails that are raking in response rates, so you can replicate its success in future email blasts.
  3. Easy Data Synchronization. LeadSquared Marketing Automation works seamlessly with other marketing apps and CRMs such as Salesforce, Microsoft Dynamics CRM, Unbounce, and Instapage. This means you can automatically update the data across platforms without hassle.

14. Infusionsoft

Infusionsoft dashboard

Infusionsoft is a web-based marketing automation platform trusted by freelancers and small businesses worldwide. Serving 23,000 users in different countries, it provides a wide variety of options for marketing automation, CRM, and sales. Whether you need to process payments, track orders, publish content, or handle your referral program, it can do it all. The onboarding cost for Infusionsoft is $299. From there, they offer pricing plans according to the features you need and the number of people who will be using the software.

Detailed Infusionsoft Review

Why Choose Infusionsoft?

  1. Hassle-Free Data Storage. Infusionsoft’s system serves as your repository of customer information. From their contact details to your history of interactions, this platform will have those in handy for you when you need it. This makes it easier to provide a hands-on, personable marketing approach.
  2. Streamlined Sales Pipelines. With Infusionsoft, you can build streamlined sales pipelines. You can score leads, determine when to send follow-up emails, and monitor the impact of each interaction to ensure the success of your marketing campaign.
  3. Built-In Online Sales Feature. Infusionsoft supports integrated order forms, online sales, and payments. This way, you can better manage your marketing campaign and sales progress without having to switch programs.

15. ReportGarden

ReportGarden dashboard
ReportGarden is a marketing automation software focusing on lead management and campaign reporting. Offering SEO audit, invoicing, and budgeting modules for digital marketing agencies, this platform comes in handy for those who are especially conscious about the accurate reporting of their progress. Easily accessed on desktops and internet browsers, ReportGarden offers four pricing plans that may be billed monthly or yearly depending on your preference. They also have a custom plan that starts at $65.

Detailed ReportGarden Review

Why Choose ReportGarden?

  1. End to End Report Automation. Analyzing data is already time-consuming as it is, what more if you have to collect data manually? With ReportGarden, you get end-to-end report automation, so you can create comprehensive reports with just a click of a button. It can even pull marketing data from all your channels and integrations.
  2. Multi-Channel Marketing Support. In today’s marketing landscape, you need to use various communication platforms to stay competitive. Luckily, ReportGarden can support multiple channels in one convenient interface. Whether your social marketing campaign involves, Facebook, LinkedIn, Twitter, or other sites, you can boost it without having to leave your marketing software.
  3. Complete SEO Tools. Having a good-looking website is important to attract customers. However, you mustn’t overlook your content. With ReportGarden’s SEO tools, you can audit your website to make sure it is SEO-friendly as well as position keywords to amp up your site’s searchability.

NAVIK MarketingAI dashboard

NAVIK MarketingAI is a cloud-hosted marketing automation platform. Its aim is to help users improve the impact of their campaigns through hyper personalization, campaign simulators, dynamic micro segmentations, predicted behavior models, and other features. NAVIK MarketingAI also offers the next best action recommendations, to make decision-making processes are easier. As for their payment plans, they are offered on a by-quote basis, so you will have to contact the provider for their enterprise pricing information.

Detailed NAVIK MarketingAI Review

Why Choose NAVIK MarketingAI?

  1. Convenient Campaign Designer. Do you want to turn your ideas into reality on-the-fly? NAVIK MarketingAI campaign designer can help you do this. It lets you create campaigns, modify existing marketing schemes, as well as personalize certain offerings for your customers on your laptop or phone wherever you are.
  2. Powerful Marketing Analytics. NAVIK MarketingAI is equipped with powerful analytics features such as Customer DNA 360. This way, you can easily monitor your ROI and adjust marketing schemes according to the changing trends on the market or the evolving interests of your leads.
  3. State-of-the-Art Data Engineering. The professionals who worked on the NAVIK MarketingAI platform made it a point to use state-of-the-art data and decision engineering for their products. This, in turn, will collect accurate data, provide comprehensive reports, and help you yield superior results for your campaign.

17. Optimizely

Optimizely dashboard

Optimizely is an online marketing platform focusing on website development. Having served more than 6000 companies, they optimize and streamline digital experiences for businesses and customers alike. The software offers behavioral audience targeting and analytics tools to help you take out the digital guesswork and create smarter business decisions based on hard facts. It is also backed with an enterprise-grade security system to keep your data protected. For pricing, they offer three quote-based subscription packages based on your business’ needs.

Detailed Optimizely Review

Why Choose Optimizely?

  1. Predictive Analytics Option. Reducing bounce rates and increasing site traffic is easy when you can gauge how effective your next marketing actions will be. Through Optimizely’s predictive analytics, you can determine what your customers want through data that has been compiled over time. This way, you won’t have to waste time and money on risky marketing strategies.
  2. Simplified Web Experimentation. Ensure quality user experience by learning from your customers. Through the web experimentation feature of Optimizely, you not only increase the engagement of your audience but also create better sites that your customers will love.
  3. Multi-Domain Support. With Optimizely, you can experiment on several sites at once using one account because of its multi-domain support feature. This is useful for entrepreneurs who own multiple businesses or wish to create landing pages for different aspects of their company.

18. SharpSpring

SharpSpring dashboard

SharpSpring is an all-in-one marketing platform for small and medium-sized businesses. Providing you with features such as custom deal stages, point-and-click editors, call tracking, email analytics, and lead management automation, this software solution can smoothly combine your marketing and sales operations. To purchase SharpSpring, get in touch with the vendor to request a quote. Should you want to investigate the platform firsthand, you can easily do so when you sign up for SharpSpring free demo.

Why Choose SharpSpring?

  1. Behavior-Based Email Marketing. Email blasts tend to come off as impersonal, so more often than not, they get ignored or overlooked. Make the most out of your emails using SharpSpring’s behavior-based marketing feature. Unlike fully automated email marketing tools, this lets you create personal messages that your leads will appreciate.
  2. Dynamic Workflow Builder. Engaging leads at the critical points of their buying process need not be complicated. By using the dynamic visual workflow builder of SharpSpring, you can make targeting and tracking easy. As a bonus, this feature’s customizability also minimizes the amount of time you’ll need to adapt to the software.
  3. Built-In CRM. SharpSpring comes with a built-in CRM to help you manage your marketing tasks and customer relations responsibilities in one system. This allows you to fuel your sales funnel while improving customer retention. Are you currently using a different CRM software? The platform also supports third-party CRMs for your convenience.

Detailed SharpSpring from Constant Contact Review

19. IBM Digital Marketing

IBM Digital Marketing dashboard
Formerly known as SilverPop, IBM Digital Marketing is one of the pioneers in marketing automation. It was created in 1999 to cater to the needs of online businesses, and now it is also providing software solutions for B2B companies. Engineered with simplicity in mind, this no-fuss platform only offers top-of-the line lead management, digital marketing, analytics, and journey design tools. For pricing, IBM Digital Marketing is available by-quote, so feel free to speak with their representatives for inquiries.

Detailed IBM Marketing Cloud Review

Why Choose IBM Digital Marketing?

  1. Multi-Channel Lead Scoring. Nurturing leads should go beyond email. So, to help you think outside the inbox, IBM Digital Marketing scores new leads and manages existing leads across marketing channels. The platform even works in alignment with your sales processes, to make your workflow seamless.
  2. Solid Email Marketing Features. Well-timed emails can yield better response rates that could eventually lead to conversions.With IBM Digital Marketing’s behavior-based communication feature, you can easily monitor possible triggers and formulate emails that are appropriate for that particular lead’s interests.
  3. Marketing Cloud Capabilities. IBM Digital Marketing is equipped with a marketing cloud capability to help you get better control of your social media campaigns. It not only lets you interact better with your customers but also give you real-time analytics on your campaign’s progress.

20. AdRoll

AdRoll dashboard

AdRoll is a high-performance digital marketing software focusing on retargeting. Founded in 2007, it is packed with features for segmentation, cross-device reach, predictive buying, and social targeting. These tools are what allow the software to collect, analyze, and act on customer data with just a few clicks of a button. AdRoll offers four monthly pricing plans for new businesses, emerging businesses, evolving businesses, and expanding businesses ranging from $300 to $10,000.

Detailed AdRoll Review

Why Choose AdRoll?

  1. Marketing Tactic Synchronization. Utilizing multiple tactics is not uncommon in the world of digital marketing. However, it can get a bit time-consuming and overwhelming. To simplify this, AdRoll allows you to sync your display ads, social ads, and triggered emails for a more streamlined marketing strategy.
  2. Powerful Digital Marketing Technology. AdRoll helps you retain your edge by using a powerful digital marketing technology that can process over 34 million signals into 2.5 million marketing predictions every second. With that said, you can be confident that it can keep up with your pace, no matter how fast your company is growing.
  3. Easy-to-Use Dashboards. Measure the impact of your campaign using the rich reporting tools of AdRoll. Its easy-to-use dashboard will provide you with a bird’s eye view of different aspects of your campaign so you can make smarter marketing decisions.

Reinforce Your Campaigns With A Marketing Automation Solution

As a small business owner, you have to be a multitasker. However, that doesn’t mean that you couldn’t automate some of your daily tasks. You’ve worked your fingers to the bone to hone your craft, and you have a passion for serving your customers, but you can only juggle so much work at once.

Hopefully with our list of top 20 marketing automation software solutions for small business and comprehensive marketing automation software 2024 comparison, you were able to find the right platform to help you with your campaigns. If you are still undecided about investing in a program, be sure to check out our guidelines on choosing a marketing platform.

Did we miss any software solutions that you think should be included on this list? Don’t hesitate to leave a comment!

Jessica Stewart

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in her articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.

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