As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.
One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.
Distribution of Instagram users worldwide as of April 2024, by age group
Characteristic
Percentage of users
18-24
31.7%
25-34
30.6%
35-44
16%
45-54
8.7%
55-64
4.6%
65+
2.9%
0%5%10%15%20%25%30%35%
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We Are Social, & DataReportal, & Meltwater. (April 24, 2024). Distribution of Instagram users worldwide as of April 2024, by age group [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/325587/instagram-global-age-group/?utm_campaign=instagramadexamples&utm_medium=inbound&utm_source=blog
We Are Social, und DataReportal, und Meltwater. "Distribution of Instagram users worldwide as of April 2024, by age group." Chart. April 24, 2024. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/325587/instagram-global-age-group/?utm_campaign=instagramadexamples&utm_medium=inbound&utm_source=blog
We Are Social, DataReportal, Meltwater. (2024). Distribution of Instagram users worldwide as of April 2024, by age group. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/325587/instagram-global-age-group/?utm_campaign=instagramadexamples&utm_medium=inbound&utm_source=blog
We Are Social, and DataReportal, and Meltwater. "Distribution of Instagram Users Worldwide as of April 2024, by Age Group." Statista, Statista Inc., 24 Apr 2024, https://www.statista.com/statistics/325587/instagram-global-age-group/?utm_campaign=instagramadexamples&utm_medium=inbound&utm_source=blog
We Are Social & DataReportal & Meltwater, Distribution of Instagram users worldwide as of April 2024, by age group Statista, https://www.statista.com/statistics/325587/instagram-global-age-group/?utm_campaign=instagramadexamples&utm_medium=inbound&utm_source=blog (last visited April 28, 2025)
Distribution of Instagram users worldwide as of April 2024, by age group [Graph], We Are Social, & DataReportal, & Meltwater, April 24, 2024. [Online]. Available: https://www.statista.com/statistics/325587/instagram-global-age-group/?utm_campaign=instagramadexamples&utm_medium=inbound&utm_source=blog
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